Reference Examples
Over the past 20 years, Abrena has worked with a
large number of domestic and international clients.
Below is a representative
sampling of Abrena's diversity of clients and business achievements:
- A European client with
a portfolio of PC- based telephony products (PBXs, call centers, voice mail,
interactive voice response, automatic call distribution, IP telephony, fax,
soft modems and ISDN routers) contracted with Abrena to serve in the capacities of
President, VP Sales and Marketing, VP Engineering, and VP Finance. During the
engagement period, Abrena
was instrumental in raising $10M in financing and building their U.S.
engineering and sales organization.
- A developer of high
performance computer systems engaged Abrena to develop a market analysis,
market requirements and business plan. After successfully doing so, Abrena procured the
first two highly visible reference sales for this start-up business.
- A start-up enterprise
software company engaged Abrena
to develop their business plan, assist in procuring financing, doing a
product-to-market assessment for a geographical expansion plan, and
evaluating their current product readiness. Abrena successfully accomplished these
objectives while assuming the interim executive roles of VP of Sales, VP of
Business Development, and interim CEO.
- A developer of chip and
board-level products engaged Abrena
to author their business plan, helped finance the company and develop their market and sales strategy. Subsequently, all
selling activities were accomplished by Abrena resulting in several large OEM
agreements and technology partnerships.
- A European manufacturer
of state of the art solid state disc drives engaged Abrena to establish a distribution
channel of specialized value added resellers. In addition to accomplishing
that objective, Abrena
also established a service organization for the third party.
- A software start-up
engaged Abrena
to accomplish a product/market due diligence study of a new dynamic Internet
acceleration product. Abrena
discovered that the client's strategy had a low probability of succeeding in
its current form. The client has since revised their strategy to seeking a
strategic partnership that would provide a more competitively viable product
offering thus saving this client a significant amount of time and money
pursing a flawed marketing effort.
In addition to the above,
Abrena
partners have served our clients in a wide variety of roles, including the
following:
- CEO
- COO
- President
- VP of Sales
- VP of Sales and Marketing
- VP of Business Development
- VP of Finance
- VP of Product Management
For more information on
how Abrena
can assist you in achieving your business goals please contact us:
Abrena Inc
65 Conant
Dr.
Stow, MA 01775
Phone: (978) 897 2192
Fax: (253) 276 0369
info@abrena.com
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